"Floristry requires both creative and business skills including, materials aesthetics, selection and sustainability, and client communication and relationship building.
Flowers and other botanical materials are delicate, easily damaged or spoilt, often scarce, and have a limited storage life. As such the florist must be respectful of the nature as well as beauty of the raw materials with which they work, and apply extensive knowledge of effective sourcing, purchasing and storage of all botanical materials.
Whether it is a small bouquet or a themed installation for a large event, the florist must be innovative, market and client-savvy, creative, business like, cost conscious, and practical. Respect for the uniqueness, beauty and sustainability of materials will be uppermost in the mind of an expert florist as they bring to life something that we recognize as “simply beautiful!”"